Ensure optimal return on investment with market assessments

Market Assessment

Whether your project requires constructing, acquiring or renovating a community, a thorough market assessment is critical in determining the sustainability of your investment.

Direct Supply’s Gaurie Rodman, Director of Development Services, spoke at the 24th NIC National Conference in Chicago this past October. Her presentation highlighted:

  • The importance of building alliances
  • As resident acuity levels rise, Skilled Nursing beds continue to decline – Skilled Nursing needs to be re-tooled with more flexibility in the future
  • Partnerships with hospitals become more important as readmission rates become a critical concern
  • A number of things will influence the success of Skilled Nursing facilities in the future:
    • Innovation
    • Change Management
    • Technology
    • Consumerism

A market assessment can be your first step in taking advantage of these considerations.

Leverage market assessments for your community’s growth »


Just in! The spring/summer 2015 color forecast

Color Palette: Belong
Color Palette: Belong

Accessing a core component of human happiness, “Belong” explores the idea of fostering familiarity that makes people feel at home. With comfort top of mind, this color palette focuses on well-being and security: warm caramels, rich reds and elegant neutrals – perfect for your next residential-style design project.

Color Palette: Merge
Color Palette: Merge

Celebrating the positive aspects of excess, “Merge” combines natural and synthetic color themes consistent with the modern idea of having everything available at all times. From electric bright bursts to moody dark hues, eclectic color combinations emanate an optimistic, youthful vibe your new generation of residents will love.

Our design experts can help you incorporate color trends into your next design project.

Learn more about our design capabilities »


Aptura captures two awards in design-themed fundraiser


The ASID STRUT event took place at the historic Turner Hall in Milwaukee, WI, and showcased original fashion designs created from interior design materials. Inspired by this year's theme: Decades in Black and White, 17 teams of designers and industry collaborators developed show-stopping outfits.

The teams demonstrated incredible creativity and represented decades from 30 BC to 2050. Aptura was proud to take home two awards: Best Use of Prop and Best Representation of Theme.

Most importantly, the event was an engaging way to raise money for a good cause. All proceeds raised were donated to the Ronald McDonald House Charities of Wisconsin.


Aptura captures an ASID Design Excellence Award
for their self-designed workspace

Aptura workspace

Aptura’s dynamic workspace was recognized for design excellence by ASID – the American Society of Interior Designers. The space showcases functional, high-end interiors that focus on interaction and collaboration.

Features such as various seating areas that facilitate both small-scale and large-scale group interactions as well as private meeting rooms make the space versatile and accommodating. The space also includes a fully functional kitchen with commercial and residential appliances. The kitchen boasts a clean, built-in façade that flows nicely with the high-end aesthetic of the entire space.

Congratulations to the entire cross-functional team that brought this space to life.


3 top trends shaping the future Senior Living

Featured in Meyer-Najem’s magazine, Insights In Construction, Aptura’s own Meg Sutton shares helpful information on the top trends shaping the future Senior Living.

Get the full story »


Aptura-designed building wins 2013 Skilled Nursing Facility of the year

Winner - Senior Housing News Architecture & Design Awards

Wellbrooke of Westfield, designed by Aptura in close collaboration with Mainstreet Property Group and Life Care Services, recently won 2013’s Skilled Nursing Facility of the Year. Part of the Senior Housing News Architecture and Design Awards, the honor recognizes unique projects and companies that are improving the lives of seniors through cutting-edge design, excellence and innovation in Senior Living.

Based on Mainstreet’s vision and Wellbrooke of Westfield’s location, Aptura created an urban lodge concept designed to appeal to baby boomers, particularly those in suburban Indianapolis. Rustic detailing and refined colors were combined with clean lines and bold artwork to deliver an honest, hospitality-style interior that is welcoming to those with both urban and rural sensibilities.

The Wellbrooke of Westfield project was led by Senior Interior Designer Meg Sutton and Senior Foodservice Design Consultant Jan Crain, and supported by many other Aptura experts.

“I’m really proud of the impact our team has made on Senior Living design,” said Jeanna Korbas, Senior Director of Design for Direct Supply Aptura. “The future of Senior Living is truly encapsulated in Wellbrooke of Westfield – you can feel it from the moment you walk in the door.”

Learn more about this award-winning project »


Exceptional memory care design garners national attention

Recognized for “Best Memory Care Design” by Senior Housing Forum, The Cottages at Cedar Run in West Bend, WI features an innovative main kitchen and three café serving kitchens designed by Aptura’s very own Jan Crain.

The challenge and project goal that Jan faced was to create serving kitchens with a warm, residential aesthetic that incorporate commercial hot and cold holding equipment for food safety. The serving kitchens also needed to create operational efficiency for serving two dining rooms simultaneously with one foodservice operator, as well as support activity programs with the residents.

Partnering with the team of memory care experts at Cedar Run Community and Plunkett Raysich Architects, Jan created three serving kitchens that are truly at the heart of the home. At first glance, visitors, family and residents see a beautiful, open kitchen nicely integrated into the neighborhood common area. What they don’t see are all the thoughtful details. Every element was considered to create an efficient and functional space that serves both the staff and the residents, including a strategic equipment plan to reduce the number of steps needed during serving time, the ideal electrical outlet placement to meet all their equipment needs, optimal storage for activity and foodservice supplies, and keyed power-lock switches for resident safety.

While the features supporting operational efficiency are invisible, the aesthetics shine through with welcoming residential-style finishes that offer the commercial-grade durability required for heavy-duty use. The cabinet doors are an attractive thermofoil product that resists the damaging impact of carts and moisture from commercial foodservice equipment such as hot wells, beverage equipment and dish machines. The result is a kitchen that looks great for the long haul and allows dining and activity staff to offer amazing mealtime experiences that are both nourishing and engaging.

Congratulations to Jan for the recognition she’s received for this premier project. Her dedication, service and expertise within the Senior Living, design and foodservice industries are invaluable and critical assets to Aptura as the premier choice for Senior Living foodservice design solutions.

Learn more about The Cottages at Cedar Run »

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Runway magic with a twist: unraveling the STRUT event

STRUT is an annual charitable event hosted by ASID (American Society of Interior Designers) and IIDA (International Interior Design Association) to benefit the Ronald McDonald House Charities. This year at Turner Hall Ballroom, Design professionals and industry partners of ASID and IIDA came together to create runway magic with a twist. The twist is that all gowns must be made of non-conventional materials that are provided to the design team by their industry partner.

Applying their interior design prowess to unconventional fashion, several of Aptura’s designers had the opportunity to participate and came back with two impressive awards for their creativity.

Best Use of a Prop: “Femmes Fatales”

Allison Klenke, Catherine Richardson, Amy Warden and Amy Wenger

Industry Collaborator:
Susan Sienkowski, Sherwin Williams Paint

Products Used:
paint swatches, paint cans, brushes

Best Craftsmanship: “Unplugged”

Savannah Hayden, Rachel Driscoll and Kristy Yang

Industry Collaborator:
Shelly Davis, Armstrong Flooring and Ceiling Products

Products Used:
weld rod, Medintone sheet vinyl, Marmorette linoleum, custom-colored paper and Soundsoak acoustical fabric


Aptura’s new cutting-edge workspace exemplifies functional, high-end interiors

Aptura New Workspace Lobby

Aptura’s interior and foodservice designers worked together to create a new workspace that focuses on interaction and collaboration. Features such as various seating areas that facilitate both small-scale and large-scale group interactions, as well as private meeting rooms make the space versatile and accommodating.

Our Aptura partners can now work and communicate even more efficiently with interactive TVs, webcams and large workstations, while mobile cabinetry allows for easy access to fabrics and finishes.

The space also includes a fully functional kitchen with commercial and residential appliances. The kitchen boasts a clean, built-in façade that flows nicely with the high-end aesthetic of the entire space.


Top trends in memory care designed to elevate quality of life

In a pertinent article quoting industry experts, McKnight’s addresses some of the growing trends that are shaping and enhancing the future of memory care. Aptura’s own Kristy Yang had the opportunity to share some of her design insights.

Get the full story »

Kristy Yang

Aptura’s Kristy Yang wins GOLD at the ASID awards!

Kristy was chosen from a pool of many talented individuals for her efforts in creating life-enhancing design for Heritage Enterprises – The Legacy located in Decatur, IL. ASID, the American Society of Interior Designers, holds an annual awards ceremony to recognize professionals who create outstanding design.

This new construction project, featuring Memory Care, was part of a pilot supportive living program created by the state of Illinois. As a result, this state-funded project required a budget-conscious outlook along with memory care design expertise. Kristy’s design vision and true understanding of the client and the needs of Memory Care residents came shining through, yielding excellent results.

Learn more about the award-winning design »

Visit the Direct Supply Aptura Design Center

Explore our design center. Engage our experts. Plan your visit!


Hundreds of our customers visit Aptura’s product design center every year, and they consistently tell us that it’s one of the most important business trips they’ve taken. Just let us know when you would like to visit us and we’ll plan all the details.